Stock photography consists of existing photographs that can be licensed for specific uses. Book publishers, specialty publishers, magazines, advertising agencies, filmmakers, web designers, graphic artists, interior decor firms, corporate creative groups, and other entities utilize stock photography to fulfill the needs of their creative assignments. By using stock photography instead of hiring a photographer to perform on location shooting, customers can save valuable time and stay on budget.
Everything for commercial use these days has some sort of marketing on it; often this marketing takes the form of a photograph. Take a look at your cereal box — there’s a photo on it. Flip through any magazine — someone took the photographs in all those ads. This website often uses images to help describe a story better — someone had to take those. You cannot legally just right-click and save an image from the Internet and use it on a website, print article or magazine. A marketing firm based in Florida may need a photograph of snow-capped mountains. They obviously don’t have mountains in Florida, so they turn to stock photos, which they can purchase at a reasonable rate. The photographer makes a percentage of that image sale.
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